For independent creative content
originators, the Internet isn't living up
to its promise.
to its promise.
The Net once promised a game-changing opportunity for talented but overlooked musicians, writers, and other creative people to claim their place in the sun. -- They could stop being at the mercy of traditional industry "gatekeepers"--who often
had no time to even listen to their demos, read their manuscripts, etc.-- They could put their work directly in front of the public. -- People who liked it could buy it. Lots of independent creative content is now available online, but hardly anyone is buying it. + Despite an abundance of tools, certain key ones are still missing. (more...) + The root problem: today's Net is hooked on popularity, clueless about quality. (more...) Providing the needed tools requires understanding the underlying problem. + People want retail-scaled subsets, containing just the most interesting material. (more...) + New tools are available that provide this capability. (more...)