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  Pinpointer lets online content be experienced in more of a retail way.

On Pinpointer, "taste mavens" create their own retail-scaled subsets of the material.
	-- They mark items they consider appealing within content categories that are used     throughout the system (e.g., "Female Vocals").
Users pick:
	-- A content category.
	-- A taste maven (equivalent to choosing Nordstrom's or Target, The Limited or The Gap).
Users see:
	-- Just the retail-scaled subset the taste maven considers appealing.
Net result:  Browsing is like shopping in normal stores, rather than a single mega-store that stocks every garment made on the planet.

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