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  Brick-and-mortar retailing has things to teach purveyors of web content.

Few people would want to shop in a store that stocked every shirt made on the planet.
	-- The sheer volume would be overwhelming.
	-- Quality, style & price would vary too widly from what they were looking for.
People want a retailer to present a subset...
...and they want an array of retailers they can choose from.

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