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  Pinpointer's taste mavens improve openness, choice, and quality.

Pinpointer's structure enables virtually anyone to serve as a "content retailer"-- presenting subsets of items that appeal to a certain set of tastes.
The more content retailers there are:
	-- The more eyes there are to spot good material that traditional purveyors     may have overlooked.
	-- The more good material becomes available in a useful way.
	-- The better able people are to find content that suits their own tastes.

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