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  People will serve as Pinpointer taste mavens for a number of reasons.

Satisfaction in making a difference:
	-- Helping unknown creative people connect with audiences--and maybe become stars.
	-- Supporting a human-scaled alternative to "Big Media."
Satisfaction in having their judgment consulted:
	-- Can boost personal prestige within their circle of friends...and beyond.
Benefits of becoming better known:
	-- More traffic to their own blogs or other web pages.
		-- Pinpointer provides convenient links, for mavens who choose to display them.
	-- Increased visibility can have a variety of indirect financial benefits.
Potential for direct financial benefit:
	-- When better established, Pinpointer could financially compensate taste mavens for the     valuable service they perform in curating the content base.
		-- Equivalent to brick-and-mortar retailers profiting from sales made through them.
		-- Sales are made by those whose virtual record stores, virtual art galleries, virtual     magazines or other online collections users find the most inviting to browse.
		-- The most  inviting browsing environments are those that cull down a sprawling     content base to just the items users find appealing.
		-- Those who recommend indiscriminately will not draw in users, and will not generate     sales (or revenue for themselves).
	-- Establishing popularity on Pinpointer now boosts a taste maven's prospects for     compensation in the future.

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