Facebook-style social networking doesn't provide all the answers.
Social networking takes some necessary first steps... -- It acknowledges the value of human recommendations in filtering what people see. -- It recognizes that not everybody's recommendations are equally valued. -- It facilitates recommendations from a naturally trusted source (users' friends ). ...But its presentation techniques limit the recommendations' usefulness -- You don't see "likes" at the time you're actively looking for something. -- They're not easy to find after they've been made.