(up one level)

  Pinpointer can evolve into a destination site in its own right.

Recognition & awareness can be driven by:
	-- Ongoing content-item "likes" in social networks introducing users to Pinpointer in general
	-- Purchased search terms
	-- Media courting (especially once usage starts to take off)
Advantages:
	-- Able to ensure an optimal revenue-sharing mix.  This is currently envisioned as:
		65%  Content creators/owners
		25%  Taste mavens
		10%  Download site/Pinpointer
	-- Optimal revenue sharing mix enables the service to grow to its full potential
	-- Maximum growth means maximum revenue (for all parties)
Disadvantages:
	-- Additional development & operating expense for directly hosting and selling content
	-- Additional time & effort to become established as a destination site
	-- Potential to be seen as a threat rather than a partner in new content areas