(up one level)

  Today's Net doesn't have the tools to identify quality in its own right.

All that today's Internet really knows is what's popular.
	-- Links from other web pages (Google)
	-- Likes, shares, favorites, views etc.  (path to going viral)
Content needs a lot of popularity to be even marginally visible.
	-- Content creators need to get virtually everyone they know sharing or favoriting or liking it.
	-- These friends have to do the same with all their friends--and so on.
Without this frenzy of initial endorsement, content stays trapped in the invisibility of a black hole.

> NEXT >